The Future of Iptv and Ip-Video

ECE 6613 Broadband introduction Networks The Future of IPTV and IP- flick Ji Hwan Kim Georgia Institute of engineering 325050 Georgia Tech stock Atlanta, GA 30332 Abstract This paper describes the various IPTV computer architectures and comp atomic number 53nts, which enables large-scale integration of current and future IPTV engagement. IPTV technologies atomic number 18 transforming how we perceive TV run today and global characterisation industry as whole. However, in that location is pressing need for breakment on IPTV side to meet the Quality of capture that is equal to or better than traditionalistic TV function.In sassy years, we have seen tremendous growth in Information Technology industry with the emergence of smart phone. Various new technologies are in its development to meet the demand of melloweder information rate, reliable information transfer, and readily available re solutions with distri besidesed mist everywhere servers to meliorate quality o f table serve up to the customers. With growing offspring of smart phone accustomrs, IPTV divine service has become ever more popular in telecommunicating companies to set up streaming pictures through the various new infrastructures.The biggest competitors in IPTV service in the U. S. are Verizon FioS (FTTP) and AT&T U-verse (FTTN) providing triple-play bundle service to the customer. In this paper, we are going to discuss IPTV service architecture difference of Verizon FiOS, AT&T U-verse, personal credit line Company, and Netflix as well as current IPTV research and development to increase quality of experience through multicast and infect computing. Also we volition analyze some of the emerging IPTV industry in the future. Key Words Internet Protocol Television (IPTV), Verizon FiOS, AT&T U-verse, MulticastIntroduction Todays IPTV services IPTV technologies are transforming how we perceive TV services today and global television industry as whole. It is a collection o f modern technologies in computing, networking, and storage feature to tolerate high quality television contents through IP network. It is becoming a programme which changing how we penetration information and entertainment. In new years, we have seen tremendous growth in video and networking technologies with the emergence of smart phone.Various new technologies are in its development to meet the demand of higher data rate, reliable data transfer, and readily available resources, distributed cloud servers, to meliorate quality of service to the customers. The opine below 1 is an example of IPTV broadband network inside a home. pic physique. 1. Diagram of IPTV Broadband Network Inside Home. With IPTV service, video contents are non only limited to the TV but fire utilize in duple platforms to enjoy video content anywhere, any condemnation, and anydevice.IPTV alter the way the customer consume video content want personal video rec aligns have through and lets customer h ave complete control of their entertainment experience to a next level. pic common fig tree. 2. U. S. Multi abruptly letter Video Subscriber Census Above is a figure of U. S. Multi pathway Video Subscriber Census by SNL Kagan 2. In 2011, the cable industry lost 1. 8 million video readers whereas IPTV providers gained 1. 6 million. This shows that IPTV industry is gaining market share on video content provider and it is expected to grow even more. air TV delivers entire line-up of aerate content heads totally the eon which requires huge total of bandwidth being delivered all the meter into the home and cable companies are moving toward IPTV delivery services to reduce bandwidth on their infrastructure. IPTV architecture is very different in that it only delivers the single channel that is betokened by the consumers individual TV. Therefore, IPTV architecture rear gravidly reduce bandwidth by only providing special call for from the consumer at any given time 4. pic Fig. 3.Expected Growth in IPTV subscribers. However, there is pressing need for improvement on IPTV side to meet the Quality of Experience that is equal to or better than traditional TV services. To provide great quality of experience in IPTV requires almost no packet loss, chink novelty of 200ms, and delivery of no more than one perceivable error during a two-hour movie. This constrains and requirements puts heavy burden on service provider to provide reliable and lossless IPTV to customers and requires video entre control. The paper is outlined as follows.In division II, we oer clear the different IPTV scheme and architecture exist today and how service providers are planning to improve their IPTV infrastructure. In part III we go out discuss the multicast protocol in depth and current research from Cisco to deliver IPTV service with multicast protocol. In Section V, we will discuss some of the potential future application that can be seen in near future with IPTV service. IP TV System and architecture IPTV networks generate their video contents for transmission using many another(prenominal) clustered components collectively called headends.There are three common types of IPTV headends to meet national, regional and local content distribution requirements. crack Headends (SHE) receives and digests content on the national level typically from satellites. After processing and encoding, the SHEs distribute the national content to video hub offices (VHO) over a core IP/MPLS network. VHOs aggregate national, regional, and local content with the on-demand services, and serve metropolitan areas with a population of between 100,000 to 500,000 homes.VHOs are connected to video switching offices (VSO) over metro accruement networks. VSOs distributed the IPTV streams to the customer premises over access network. The IPTV architecture is shown in Figure. 4. pic Fig. 4. End-to-End IPTV Network Architecture. The most conventional tape transport technique for IPTV is to multicast UDP/IP packets with MPEG-2 video compaction scheme. The newer standard video architectures use RTP protocol which can provide error repair and stream monitoring unlike UDP protocol.IPTV service have slower channel change time compare to CATV service provider since all the TV channels are broadcasted co-occurrently whereas IPTV needs to collect reliable channel from the provider. IPTV zapping time is affected by several factors such as Internet Group Management Protocol (IGMP) sign of the zodiac delay of leaving and joining multicast group, MPEG decoding delay, program item information (PSI) including program association table (PAT) and program map table (PMT) acquisition delay, random access point (RAP) delay, conditional access system (CAS) primal acquisition delay, and de-jittering buffer delay in the STB 4.More detail of video admission charge control in IPTV multicast protocol will be discussed in Section III. IPTV service over a packet-switched network demands near zero packet loss and limited jitter. Thus, it is often necessary to enforce art management and admission control in IPTV network by sufficient provisioning and resource allocation 4. More detail on resource allocation through retransmission server to improve IPTV will be discussed in Section III. Telco companies are embracing the IPTV engineering science since this will open up huge market share with air TV companies.Telco companies have been delivering packet-based IP craft over their xDSL technology for many years and utilizing their existing technology to move to IPTV is a natural choice for them. However, there are great roadblocks to deploy IPTV over DSL which primarily concerned with quality of experience that is equal or better than traditional CATV. Below is the figure of IPTV infrastructure for Telco companies 1. pic Fig. 5. Telco End-to-End IPTV Network Architecture. The primary difference in Telco companies architecture can be seen in red cloud shown in Fig. 5.Digital subscriber line access multiplexer (DSLAM) is located in environmentally controlled vaults or huts. It is alike called video ready access devices (VRAD), which is placed on lawns or easements or a common space in apartment building. DSLAM often serves 100 to 200 residential gateways (RGs) that are attached to the outside of a planetary house and various techniques are used to transport signal between DSLAM and RG. Very high-bit-rate DSL (VDSL) for fuzz and broadband passive optical network (BPON) and gigabit PON (GPON) for giber transport. This metro access segment uses a hub-and-spoke architecture 5.Cable companies have been utilizing Hybrid fiber coaxial (HFC), combine optical fibers and coaxial cables, network since early 1990s to provide broadband internet access over existing cable TV system and its been employed this protocol globally and Data Over Cable wait on Interface Specification (DOCSIS) is the international standard for developing equipment for HFC n etworks. Cable IPTV architecture is able to evolve from the traditional CATV with wide-eyed changes by adding few more components cable modem (CM), cable modem termination system (CMTS), and a PacketCable Multimedia (PCMM).The cable companies architecture is shown in the figure below. pic Fig. 6. Cable Company Network Architecture. The CMTS and CM can provide a two-way IP over DOCSIS transport in the HFC network. CMTS can provide media access control ( mack) and physical protocol class (PHY) in a single device by integrate with DOCSIS however, cable industry is moving toward a modular CMTS (M-CMTS). M-CMTS separates MAC and PHY beds to improve the scalability of DOCSIS transport.The CMTS manages DOCSIS QAM switching and provides QoS over the DOCSIS channel as well as manages residential CMs by dynamically load-balancing CMs among DOCSIS downstream channels to optimize traffic settle. PCMM policy server in DOCSIS networks defines admission control QoS policies by using session managers to quest and reserve bandwidth for CMTS to enforce these QoS policies. A. Verizon Fios In 2004, Verizon began deployment of its character reference to the Premises (FTTP) access network. The initial deployment used the ITU-T G. 983 BPON standard and in 2007, Verizon began using equipment with the ITU-T G. 84 G-PON standard. Fig. 6 below is Verizons BPON FTTP architecture diagram describing the connection between Optical Line last(a) (OLT) and Optical Network Terminal (ONT). OLT provides interface between Core network with voice, data, and video signals and Erbium Doped Fiber Amplifier (EDFA) boosts the pic Fig. 6. Verizon BPON FTTP architecture optical video signal. ONT performs the optical to electrical signal transformation and provide the data, voice, and video service to the subscriber. Wavelength division multiplexer (WDM) combines the three wavelengths onto a single fiber for transmission to the premises. 310nm wavelength is used for upstream traffic and for downs tream, clv0nm (broadcast video) and 1490nm (data and voice) are being utilized. Fiber Distribution Hub (FDH) cabinet contains 132 passive optical splitters. Each subscriber is connected to a dedicated fiber between FHD and the premises. BPON delivers 622 Mbps downstream and 155 Mbps upstream per PON for voice and data through ATM. FiOS provide over 600 channels between 50 to 870 MHz RF signal transmitted over the 1550nm wavelength. pic Fig. 7. Verizon FiOS RF spectrumGPON physical architecture is same as BPON however it provides significant improvements over BPON in bandwidth. GPON can provide 2. 5 Gbps downstream and 1. 2 Gbps upstream for data and voice and in addition, GPON have different transport by implementing Ethernet based protocol to transfer data instead of ATM. The comparison of BPON and GPON is shown in Table 1 below. pic Verizon uses Multimedia over Coax Alliance (MoCA) technology to provide data communication inside the resident. MoCA is installed in the ONT, Broadba nd Home Router, and set-top boxes and permits two-way IP data transmission over coax.By using MoCA, Verizon can reduce installation cost by using existing coax cable instead providing Ethernet cables to connect devices in the resident. pic Fig. 7. Verizon FiOS MoCA Verizon is using two main FTTP deployment schemes, the FTTP Overlay architecture and the FTTP Full Build. The pic Fig. 8. FTTP Overlay and Full Build Deployment Choice between two deployment scenarios is dependent on the specific deployment area and the likely take rates. In the FullBuild architecture, the fiber is deployed to each house and each subscriber gets an ONT unneurotic.In Overlay architecture, fiber is available to pass all homes and argument in a distributed area but only a small percentage of homes and businesses are connected to and served with FTTP 7. B. AT&T U-Verse In 2006, AT&T launched its U-Verse IPTV service (project lightspeed), comprising a national head-end and regional video-serving offices. AT &T offered over 300 channels in 11 cities through FTTN technology. AT&T utilizes copper pair to connect VRAD to Residential Gateway (RG) using xDSL technology. With U-verse, it can provide 25Mbps to home approximately 25004000 feet away.By using MPEG-4 H. 264 compression technique, U-verse can provide 4 simultaneous TV stream (2HD and 2 SD TV), 2 VoIP and POTS service to the resident. Figure below is U-verse architecture. pic Fig. 9. U-verse FTTN Architecture The DSL technology at its beginning stages could only deliver 6 Mbps but now with ADSL2+ and VDSL, it can provide much higher bandwidth over a single copper pair. pic Fig. 10. xDSL technology. The various techniques are being implemented to improve the bandwidth and physical loop length capabilities of different DSL technologies.Bonding copper cable pairs can provide higher bandwidth by terminating 2 copper cable pairs together to act as 1 larger copper pair. ADSL2+ and VDSL is bonded together to provide higher bandwidth. VDSL can provide higher throughput than ADSL2+ however, it can only gage short loop length. There is newest xDSL technology standard VHDSL2, which approved in February 2006, can provide bandwidth of 200 Mbit/s but maximum distance of 300 meters. xDSL technology goal is to provide VDSL speed with longer loop length 4. The various different xDSL technology characteristics are shown in table below. TABLE 2. xDSL SELECTED CHARACTERISTICS. pic AT&T typically uses mix of xDSL technologies to deliver broadband service to subscribers. Mainly ADSL2+ from the central office and VDSL2 from the VRAD through FTTN fiber based technology. C) Cable TV to IPTV Transition Cable companies are the largest subscription television service provider in the world and can easily integrate IPTV services to their existing infrastructure. In cable TV infrastructure, there are two main categories of digital video services broadcast and on-demand Broadcast service defined as a service in which one copy of a program i s direct to all subscriber in a broadcast manner.Broadcast services include Digital broadcast- Encoded/compressed programs are sent to a subscribers STB, where they are decoded/uncompressed for playback on a TV. All programs are transmitted regardless of which programs are currently watched by the customer Switched digital video (SDV) SDV is similar to digital broadcast but only requested programs are sent to a subscriber group. This group typically consists of all the subscribers served by HFC node which can serve range o 125 to 2000 subscribers. SDV is first two-way communication with subscriber for program selection.The digital broadcast architecture begins with the polling the content in the headend from satellite and terrestrial sources. The acquired content is generally forward to a multifunction media processing device performing following three functions Statmux performs statistical time-devision multiplexing of real-time video content from various sources. Groomer adjust rates of content into a maximum bandwidth and limiting the rate of video burst Splicer move intos ads into programming breaks as take for a regional market. picFig. 11. CATV Architecture. The content is then forwarded across IP transport network to an IP-enabled quadrature amplitude modulator (QAM), where video content is encrypted and forward to STB for the customer. An out-of-band (OOB) channel provides the STB with basic tune up information, basic tuning information, decryption keys, software upgrade, and other communications. Switched Digital Video (SDV) was designed as a cost-effective method to expand bandwidth capacity in a way different than plant upgrades or better video compression method.Traditional digital broadcast sends all the channels into the HFC network but with SDV, programming terminates at the headend (VHO) or hub (VSO) and does not send channel unless its requested. When an SDV program is selected, tuning software in the pass receiver sends an ups tream message and SDV session manager receives the quest and maps the program to a frequency within the allocated pool. If the program is already being viewed within the same subscriber group, the task is as simple as reusing the existing session frequency information. On-Demand service is an interactive service where a requested video program is streamed to one subscriber.All on-demand content is encoded/compressed and stored on server to be received by individual subscribers request. On-demand services include following Video on demand- Content is stored on a server and subscriber views a list of titles and requests to view a specific title. The VOD system authorizes and streams the requested content to the requested user. Network-based personal video record (nPVR) this service is like home PVR except the content is on the service provider network. A subscriber uses the STB to record specific content to record and watches content at a user-chosen time which is same manner as VO D. pic Fig. 12. Integrated Cable Video Service Architecture Cable IPTV architecture needs three fresh added components to enable IPTV to their customers Cable modem (CM), Cable Modem Termination system (CMTS), and a PacketCable Multimedia (PCMM). pic Fig. 13. Cable IPTV Architecture The CMTS and CM provide a two-way IP over DOCSIS transport in the HFC network. Cable Companies are moving toward M-CMTS technology, which can separate, MAC and PHY layer to improve scalability of DOCSIS transport unlike traditional CMTS where both MAC and PHY layer in a single device.In order to utilize IPTV in Cable company network, IP STBs or other IPTV capable devices must be able to receive video over IP transport and remove network delay variation. Major Cable companies are finding hybrid STBs as attractive solution for IPTV. The Hybrid STB with an embedded cable modem can receive video from either IP path or traditional QAM/RF transport path, which is good strategy to migrate from traditional cabl e architecture to IPTV. Admission control in Cable IPTV can be applied to both the IP network from the video source to the CMTS, and the HFC network between the QAM and the CM through PCMM policy server.Policy server in DOCSIS networks defines QoS policies for CMTS to enforce them. Admission control signaling can be categorized as off-path and on-path. Off-path is when the control path is different from the data path and on-path signaling traverses the data path for bandwidth requests that use the commonly selected imaginativeness Reservation Protocol (RSVP). In order to provide better IPTV services to the customers, Cable industry must improve bandwidth efficiency in the last mile. The biggest recent innovation to optimize available bandwidth is SDV but additional solutions are becoming more important as cable company transition to IPTV service.QAM sharing holds great promise of improving bandwidth efficiency without the need of major change in their current infrastructure. Howeve r, there are several factors contribute to the bandwidth efficiency of QAM sharing nevertheless if SDV and VOD have the same peak hours, a viewer is likely to receive only one service at a time. The gain of QAM sharing comes from the statistical advantage of a bigger QAM pool, shared by two or more services. Differing peak hours of DOCSIS and video service contribute additional gains.For instance, the spectrum allocated for DOCSIS commercial services during the day may by reallocated for video services in the evening. Dynamic QAM sharing is being realized through new technologies and standards for the following reasons The DOCSIS M-CMTS architecture, which separates the DOCSIS MAC and PHY protocol layers. This allows the PHY layer (specifically the QAMs) to be dynamically allocated and de-allocated. The recent emergence of universal QAMs, which can function as either MPEG video QAMs or DOCSIS QAMs. Standardization in parade QAM resource management. pic Fig. 14. Dynamic QAM S haring with M-CMTS Architecture ERMI specifies several interfaces to an edge resource manager (ERM). The ERM is a plat- form that manages and leases QAM channel bandwidth for all applications ERMI-1 is an interface for edge devices to record QAM channels to the ERM and notify the ERM of any QAM failures or state changes. ERMI-2 is an interface for the ERM to bind the QAM resources from an edge device to the resource allocation request. ERMI-3 is an interface for the M-CMTS core to allocate QAM-channel andwidth from the ERM. variable star bit rate (VBR) video provides considerable bit saving compared to constant bit rate (CBR) video. WITH VBR statistical multiplexing, Cable Company can save as much as 30 percent of bandwidth by just varying the output data per time segment. Recently, DOCSIS 3. 0 was release to compete with Telco companies FTTx deployment and it is redefined the communication between cable modem (CM) located at subscriber premises and cable modem termination syste m (CMTS) at cable service providers network headend. DOCSIS 3. are design to allow channel bonding to boost up network throughput and number of bonded channel is usually 4 or 8. With DOCSIS 3. 0 standard, it can provide 300 Mbps download and 100 Mbps upload 8. TABLE 3. DOCSIS 3. 0 Standards and Characteristics pic D) Netflix OTT IPTV System and Architecture Netflix is the leading provider of OTT on-demand internet video streaming in the US and Canada with more than 23 million subscribers. Netflix can stream out HD quality video with average bitrate of 3. 6 Mbps and it is single largest source of Internet traffic in the US by consuming 29. % of peak download traffic. pic Fig. 15. Netflix Architecture Designing large-scale network infrastructure to support fast growing video streaming platform with high availability and scalability is technically challenging. The Majority Netflix infrastructure used to be hosted in its own datacenter but recently resorted to the use of cloud services, Content Distribution Networks (CDNs), and other public computing services. Amazon AWS cloud is being utilized by replacing its in house IT infrastructure on with SimpleDB, S3 and Cassandra for file storage.Video streaming is distributed out of multiple content distributed networks (CDNs), UltraDNS, and a public DNS service is used as its authoritative DNS servers. Microsoft Silverlight is employed as the video playback platform for Netflix ground users and Netflix manages to build its IPTV with little infrastructure of its own. Netflix data centers Netflix uses its own IP address space for the host name www. netflix. com. This server primarily handles registration of new user accounts and captures payment information and redirect users to movies. etflix. com or signup. netflix. com. This server does not interact with the node when handling movie request and playback. Amazon Cloud service Most of the Netflix servers are served from various Amazon cloud services and key functi ons are content ingestion, log recording/analysis, DRM, CDN routing, user sign-in, and mobile device support Content Distribution Networks (CDNs) Netflix utilize multiple CDNs to deliver the video content to the subscriber. The encoded and DRM protected videos are stored in Amazon cloud and copied to CDNs.The three main CDNS are Akamai, LimeLight, and Level-3. These three servers provide same quality level content to all the subscribers. Player Netflix employ Silver light to download, decode and play Netflix movies on desktop web browser. There are different players for mobile phones and other devices such as Wii, PS3, Xbox, Roku, etc. Netflix utilize Dynamic Streaming over HTTP (DASH) protocol for streaming. In DASH, each video is encoded at several different quality levels and is divided into small chunks. The client requests one video chunk at a time via HTTP.With each download, it measures the received bandwidth and runs a rate determination algorithm to determine the qualit y of the next chunk request. It allows the player to freely switch between different quality levels depending on the bandwidth of subscriber. TABLE 4. KEY NETFLIX HOSTNAME pic Netflix Client player have many functions to improve its performance and quality of experience (QOE). Netflix video streaming is controlled by instruction in a manifest file, which Silverlight client down load up. This metafile provides the DASH player metadata to conduct the adaptive video streaming capability.It is client-specific and generated according to each clients playback and bandwidth capability. It is in XML format and contains several key pieces of information including list of the CDNs, location of trickplay data, video/audio chunk URLs for multiple quality level, and timing parameters such as time-out interval, polling interval and other data to provide QoE to users. Manifest files ranks CDNs to indicate which CDNS are preferred for content delivery. Trickplay is achieved by downloading a set of thumbnail images for periodic ginger snap during network congestion 15. IPTV multicasting protocolIn early IP networks, a packet could be sent either in unicast (single device) or broadcast (all devices). With multicast, single transmission for a group of devices is possible. Multicast transmissions enable efficient communication between groups of devices by allowing Data to be transmitted to a single multicast IP address and received by the group of interest. Multicast over IPTV network presents many challenges related to reservation of resource and maintaining quality of experience (QoE). Backbone can be built based on IP/MPLS and the routers can be enabled for multicast using IGMP protocols.Before going into detail of multicast protocol in IPTV, we will discuss multicast protocol in detail and how it can serve well IPTV through multicast mechanism. TABLE 5. IGMPV2 AND IGMPV3 MAJOR DIFFERENCE pic The IGMP was defined to allow a host computer to select a stream from a group of mu lticast streams a user request. Following is the basic functions IGMP protocol Join an IGMP host indicates that it wants to receive information from a multicast group to become a member. Leave An IGMP host indicates that it no longer wishes to receive information from a multicast group. Query An IGMP router can ask the hosts which groups they are member of. This is done to verify a JOIN/LEAVE request or to look for error conditions. Queries maybe be o Specific Query Asks whether the host is a member of a specific multicast group o General Query Asks the host to indicate all groups that it belongs to Membership Report an IGMP host tells the IGMP host what group it belongs to. This report can be either o Solicit Membership Report Sent in response to a QUERY o Unsolicited Membership Report initiated by the client.In the IPTV network, each broadcast TV channel is an IP multicast group. The subscriber changes the channel by leaving one group and joining a different group. IGMPv1 is no t suitable for IPTV because it does not include an explicit Leave capability. The client will continue to receive all requested stream until the multicast router issues next query. The standard for IGMPv2 and IGMPv3 major difference is shown in Table 5. IGMPv2 supports Any Source Multicast (ASM) networks and which allows host to specify which multicast group it wishes to join.Most deployed IPTV clients supports IGMPv2. The Major enhancement in IGMPv3 is that it allows Support Specific Multicast (SSM). Host can specify the source address it wants to listen to. Heres basic IGMP summons involving two devices IGMP host (client or STB) issues messages to join or leave a multicast group. The client also responds to queries from the multicast router. IGMP router responds to the join and leave messages to determine if multicast groups should be forward out an interface. Periodic queries are used to discover from error conditions and verify requests.The IGMP router receives multicast gr oups either through the use of a multicast protocol such as PIM or static flooding. It is the termination point for IGMP messages and does not send any IGMP information to its upstream neighbors. pic Fig. 16. DSL Access Network IPTV Service In xDSL IPTV architecture, the subscriber initiates channel change requests and responds to status inquiries. The Routing Gateway (RG) at the subscribers site and DSLAM aggregate traffic from multiple subscribers in order to act on request from the STB.However, IGMP networks were not originally designed to have networking equipment between IGMP client and the IGMP routers. This creates some challenges to the multicast implementation Excessive multicast traffic When delivering high bandwidth IPTV over broadband network, it is important to ensure that IPTV channels are forward only to those subscriber currently viewing them since bandwidth is scarce. If the intermediate devices are insensible of IGMP flows then all multicast traffic is broadcast out all ports Excessive IGMP traffic Extra bandwidth is consumed as IGMP flows are broadcast to across the network.A single STB IGMP request can result in responses from thousands of IGMP peer clients. Excessive time to Leave a group With small spare bandwidth in broadband networks, Leave request often must be processed before additional join request can be served. To mitigate above challenges, several techniques are proposed and demonstrable in intermediary devices Local Replication, Proxy routing, Proxy Reporting, and Immediate Leave. Local replication, IGMP snooping from DSLAM, allows DSLAM to inspect incoming IGMP Join and Leave request and take appropriate action.If the channel being requested to view is already being received at the DSLAM, it will replicate the stream and forward to the subscriber. The DSLAM builds a table to track which channel are being forwarded to each port. pic Fig. 17. DSLAM with IGMP Snooping Proxy routing works by allowing intermediate device (DSLAM ) takes active role of terminating all IGMP flows. This makes DSLAM to act as IGMP host and responds to all incoming requests. DSLAM will recreate the IGMP request and use its own IP address as source.The major benefit of proxy routing is scaling since router is not conscious of individual subscribers. pic Fig. 18. IGMP Proxy Routing Proxy Reporting reduces the number of IGMP packets flowing across the network by selectively dropping IGMP packets that are not need to be forwarded. The Proxy Reporting can be subdivided to two categories Query Suppression and Report Suppression. Query Suppression reduces traffic between the DSLAM and the subscriber premises by having the DSLAM intercept and respond to IGMP queries sent by the router.DSLAM will never send a specific query to any clients and forward general queries only to those client receiving at least one multicast group. pic Fig. 19. Query Suppression. Report Suppression reduces traffic from DSLAM to the router by having DSLAM aggr egate the response. The DSLAM can intercept IGMP reports coming from STB and forwards a summarized rendition to the IGMP router only when it is necessary. There are two categories of reports. Unsolicited membership reports are forward when first subscriber joins a multicast group or last subscriber leaves a multicast group.This tells router to begin or stop sending channel to this DSLAM. Solicited membership reports are forward once per multicast group. The DSLAM will aggregate multiple responses together into a single membership report to save bandwidth. pic Fig. 20. Report Suppression Immediate leave alleviate IPTV challenge to change channel rapidly. The standard IGMP Leave operation for channel change is as follow The STB sends a request to leave one multicast group Router responds by issuing Membership Query to confirm the request. The STB responds with a Membership Report which does not include the multicast group By implementing immediate leave, STB can leave the multicast group by just simply sending a request to leave one multicast group 16. pic Fig. 21. Standard IGMP Leave and Immediate Leave. The emerging IPTV deployments utilize Real-time Transport Protocol (RTP) in order to deliver media content. Unlike UDP, RTP protocol can provide sequence numbers to maintain packet ordering and detect losses, and timing information to determine network delay and synchronize timing between senders and receivers.RTP control protocol maintains session state between senders and receivers and report sender and receiver statistics bi-directionally 17. The rapid acquisition is illustrated in the Fig 22 flow diagram below. pic Fig. 22. Rapid Acquisition Flow Diagram 1) The RTP receiver sends a Multicast Leave message to its upstream multicast router to leave the current multicast session and end the currently viewed channel. 2) The RTP receiver sends a feedback message to the feedback target asking for rapid acquisition for the session it wants to join. In this feed back message, the RTP receiver can specify its specific requirements. ) The retransmission server receives the feedback message and decides whether or not to accept the request. If the retransmission server accepts the request, it sends a message to the RTP receiver that describes the burst that the retransmission server will generate and send, including the indication when the RTP receiver should join the new multicast session. The unicast burst stream consists of retransmission of a specific block of packets which will allow the RTP receiver to begin displaying video without waiting for a certain random access point to arrive in the multicast flow.If the retransmission server denies the request, it informs the RTP receiver immediately. 4) If the retransmission server accepts the request, it transmits the unicast burst data and any additional message(s) needed to carry the key information about the new channel. The key information is used to prime the decoder inside the IPTV STB so that it can start decoding sooner. The unicast burst continues at a higher than natural rate until the unicast burst catches up with the real-time multicast flow. The sustainable burst rate depends on the access network link characteristics. ) At the appropriate moment (as indicated or computed from the burst parameters), the RTP receiver joins the new multicast session by sending a Multicast Join message to its upstream multicast router. 6) The RTP receiver starts receiving the multicast flow and completes the rapid acquisition. The STB will not join multicast session immediately with rapid acquisition since there would not be enough available left over on the access link. By utilizing unicast burst sent from the retransmission server o catch up with the multicast flow in a reasonable amount of time before joining to multicast group allows faster channel switching capability rather than joining multicast group immediately 18. Cloud Computing service in IPTV IPTV videos can be deli vered to subscribers through various different network structures. For many years, Proxy servers have been utilized to decrease network traffic and delays through high speed and robust connection. Telco companies are looking for ways to keep service calls rejections to minimum through cloud service for on-demand IPTV service. Figure below shows on-demand IPTV service for cloud architecture. pic Fig. 23. On-demand IPTV cloud services Video can be streamed from any of the virtual servers by load balancing among server and handle peak loads by avoid overload to achieve continuous, high utilization levels of servers. Virtual servers can provide low cost computing resources. The Virtual server acts like a dedicated server but it co-reside on a single physical machines acting as multiple physical dedicated server. However, if too many virtual servers reside on the single physical machine, services may face problem due to scarce computing resource per virtual server.Virtual storage through cloud computing allow easy share of resources among themselves. Physical storage is virtualized into virtual disk, which allows storage consolidation across heterogeneous vendors and protocols, enabled by dynamically growing and shrinking of storage through live migration, in the enterprise storage area network to be used by applications 22. F uture application of IPTV The key to differentiating IPTV from traditional TV service of VOD and Network-based personal video record (nPVR) is the real-time interactive application and social TV.With FTTx or Gigabit Ethernet providing more bandwidth in broadband network allows new killer application to maximize the value of the IPTV service. A) SayUTV SayUTV service allows users participation into TV sports, discussion, variety show, and so on. SayUTV allow mixing their video and sources into providers content to allow maximum interactive and customize IPTV content. The subscriber can click participation button on SayUTV GUI. After service pr ovider or host of the content allows his/her participation, the subscribers audio and video content is mixed into programs content.All the viewer of the content can view the participants image and voice. pic Fig. 26. SayUTV Service System Architecture SayUTV service divides the role of users into three major roles Controller who creates a service session and has a control over that session. Participants who joins the session and contributes his/her own multimedia content. Simple Viewer who enjoys this service in a passive way pic Fig. 27. SayUTV Implementation. SayUTV is an advanced IPTV service, which combined with bidirectional multimedia communication technologies allowing interactive user-participation 20.B) IPTV Interactive Online Shopping In order for IPTV service provider to maximize the profit from IPTV service require smart ad insertion based on customers preference. TV series and sports media are well known for effective convergence advertisement aid. Apparels worn by a main actress of TV series or MVP sports athletes have greater potential for larger sales than conventional display by online shopping website. In order to provide customers shopping craving while watching TV series or sports event is to add additional information to the fruit description field such as TV series name, and character or athletes name.This will allow customers place some tags on that position product through watching particular TV series or service provider can collect customers preference based on content and insert smart ad targeting each subscriber. pic Fig. 28. Shopperama Service Screen in Korea Shopperama is OTT provider in Korea providing series, which have broadcasted through a TV station, online along with smart ad insertion. The apparels worn by main actors and products inside the episode are displayed in a synchronized manner with video content as shown in Fig 25.This allows customer to shop for products very easily while watching TV series and reduce c ustomers burden of trying to find particular product 21. To improve interactive online shopping with IPTV service still needs many enhancements to fully flourish in E-business model. Behavior targeting content to users is estimate to be 20 billion dollar industry and in order for IPTV interactive online shopping to gain market share requires smart integration of cross layer platforms. C) Final Remarks With IPTV service deployment, Cable Company is afraid of cord-cutting case.The IPTV service is gaining popularity amongst consumer and there are many opportunities for new killer application to integrate with IPTV service. In this paper, we set forth current IPTV architecture in the market and presented recent efforts to improve IPTV technology. 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